Brand Protection Blog

Marksmen’s Jackie McMahon to Attend INTA’s The Business of Brands Conference

Posted by Marksmen Brand Protection on Mar 20, 2019 2:15:01 PM

Jackie headshotMarksmen’s Jackie McMahon, Director of Client Relations, will be attending The International Trademark Association (INTA)’s Business of Brands Conference, being held March 28th and 29th in New York City. The 2019 March Conference will look beyond trademarks and instead center on the future of brands from a business point of view. Currently, more than 300 people are registered to attend.

The Business of Brands conference takes place next week at the Convene center on West 46th Street in New York, NY. According to INTA’s website, this event is the place to “get the inside scoop—straight from the C-suite—on ‘the business of brands.’” Things kick off on Thursday morning at 8 AM with opening remarks from co-chairs Deborah Davis of Electronic Arts Inc. and Judy McCool of HBO, INTA’s President David Lossignol of Novartis Pharma AG, and CEO Etienne Sanz de Acedo.

“I love attending the smaller INTA events,” says Jackie. “It’s a much more intimate meeting where you can get to know your clients and fellow colleagues,” she adds. 

There’s no shortage of high profile speakers at this spring meeting. Stuart Weitzman, Founder of the award-winning shoe brand that bears his moniker -  STUART WEITZMAN, is the featured keynote speaker, presenting on the power of brands Friday. Capsule Keynote speakers include Nancy Jeffrey, Editorial Director, Edelman New York; Autumn Adeigbo, Founder and CEO, Autumn Adeigbo; Derek K. Rapp, President and CEO, JDRF; and Bess Freedman, CEO, Brown Harris Stevens. Discussion items for this year’s event include corporate social responsibility, effective communication, and consumer awareness of counterfeits among others.

For more information about The Business of Brands Conference, visit the event website. This event qualifies for Continuing Legal Education (CLE) credits and Continuing Professional Development (CPD) points. Please contact CLE@inta.org for more information.

About Marksmen: Marksmen is a world leader in brand protection services. From trademark "use” investigations, to test purchaseson-site investigations, trademark and domain name acquisitions, and online brand-monitoring, companies around the globe rely on Marksmen as a partner in protecting intellectual property. More than 1 billion people actively use domain names, social media handles, trademarks, and other intellectual property secured by Marksmen.

For more information, contact Jackie McMahon at jackie@marksmen.com or 1-818-827-5457 direct.

Topics: brand protection, counterfeits, trademark investigations, domain acquisitions, Events, INTA