--- title: INTA Heads to Madrid for Brands, Sports and Esports Conference description: The International Trademark Association (INTA) is coming to Madrid for the Brands, Sports, and Esports Conference. image: https://blog.marksmen.com/hubfs/Stock%20images/Madrid%2c%20Spain%20cityscape%20above%20Gran%20Via%20shopping%20street..jpeg --- [![Marksmen_Logo_New_Web\[9\]-1](https://blog.marksmen.com/hubfs/Marksmen_Logo_New_Web%5B9%5D-1.png)](https://www.marksmen.com/) - Solutions - Solutions By Need - [Investigations](https://www.marksmen.com/investigations/) - [On-site Investigations](https://www.marksmen.com/on-site-investigations/) - [IP Acquisitions](https://www.marksmen.com/acquisition/) - [Discreet Purchases](https://www.marksmen.com/discreet-purchases/) - [Research](https://www.marksmen.com/research/) - Solutions By Role - [Inside Legal](https://www.marksmen.com/inside-legal/) - [Outside Legal](https://www.marksmen.com/outside-legal/) - [Company Leadership](https://www.marksmen.com/company-leadership/) - [Company Marketing](https://www.marksmen.com/company-marketing/) - [Marketing Agency](https://www.marksmen.com/marketing-agency/) - [Why Marksmen](https://www.marksmen.com/why-marksmen/) - [International](https://www.marksmen.com/international/) - [Log In](https://www.marksmen.com/app/?login) - [Start Order](https://www.marksmen.com/app/?order) - [1-800-558-8838](tel:1-800-558-8838) - [Start Order](https://www.marksmen.com/app/?order) # Brand Protection News # INTA Heads to Madrid for Brands, Sports and Esports Conference Posted by [Marksmen Brand Protection](https://blog.marksmen.com/author/marksmen-brand-protection) on Feb 14, 2020 4:20:34 PM - [Tweet](https://twitter.com/share) ![Madrid, Spain cityscape above Gran Via shopping street.](https://blog.marksmen.com/hs-fs/hubfs/Stock%20images/Madrid%2c%20Spain%20cityscape%20above%20Gran%20Via%20shopping%20street..jpeg?width=1000&name=Madrid%2c%20Spain%20cityscape%20above%20Gran%20Via%20shopping%20street..jpeg) The International Trademark Association, (INTA), is bringing their annual European conference to Madrid this year – perfectly fitting since sports is the focus. The conference titled [Brands, Sports, and Esports: A Brand (R)evolution](https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx ) is being held next week, February 17-18, 2020 in Madrid, Spain. Conference co-chairs [Kristin McNulty,](https://www.linkedin.com/in/kristin-mcnulty-0610705/) Intel Corporation, United States, and [Daniel Zohny](https://www.linkedin.com/in/danielzohny/), Federation Internationale de Football Association (FIFA) of Switzerland will open the conference after remarks from INTA CEO [Etienne Sanz De Acedo](https://www.linkedin.com/in/etienne-sanz-de-acedo-6b355873/). Session titles include: - Who Game the World?: Women in Esports - Playing the Tactical Game: Esports and Creating an IP Strategy - The Battle Off the Playing Field: Enforcing Brand Rights in the Global World of Sports. Keynote Speaker for this event, [Andy Stalman](https://www.linkedin.com/in/andystalman/), of TOTEM Branding, will also be one of the speakers kicking off the event on the 17th. Andy is known as “Mr. Branding” to many and is CEO of one of the most successful branding companies in the world. Mr. Stalman is also considered one of the top 100 lecturers in Spain according to Thinking Heads. Some of the big sports brands and affiliates participating in the conference include: Chelsea Football Club, FCBarcelona, FIFA, GoPro, Inc., Intel, MLB, NBA, Red Bull, and Ubisoft Entertainment. If you’re an attorney looking to attend, you’re in luck! This conference qualifies for Continuing Legal Education (CLE) credits. Visit [https://www.inta.org/Programs/Pages/2020Madrid\_Overview.aspx](https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx)  to register and learn more about this brand protection event. 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